Released on = August 28, 2006, 12:12 pm

Press Release Author = Positive Media inc.

Industry = Internet & Online

Press Release Summary = Iassy, Romania - August 28th, 2006 The success of an
experimental start page, created to study the internet users behavior, determines
the Positive Media Company to develop a new type of start page at www.ykees.com .
This is addressed to people who are comfortable with a simple interface and use the
internet in the family environment.

Press Release Body = An important trend in the search engine industry is the start
pages development. The majority of companies search for ways to become the first
option in the internet surfing. The battle for the user's home page is a very fiery
one. Google has made his own alternative personalized home page and Yahoo replaced
the old home page with another one more organized. MSN, AOL, Lycos, Excite and other
major portals, also make efforts to improve their homepages.
But the market is huge, and the small companies that offer alternative solutions,
more adapted to the users needs, have chances to grow. A small share in this market
has a great value.
The most important in all this effort is to understand the user's behavior. The
Positive Media Company realizes a study of this issue. The first conclusion is that
more than 70% of people use services provided by more than one portal. Mail from
Yahoo, AOL or Hotmail and search with Google, is the most frequent situation. The
second conclusion is that more than 65% of users prefer simple interfaces over
complex ones. Better results filtering and links to the best websites for news,
forecast, Tv programs, are searched by people and more, are also required. A
solution that satisfies the greatest number of users, that is reliable and easy to
use, should take into consideration those options.
As a practical application of these results, Positive Media has developed a new type
of personal start page at www.ykees.com . With Google instant search capabilities
for fourteen queries types and the most used websites categorized in a fast access
menu, Ykees is a very useful tool for searching and surfing on the net. Made by
principle "simple and useful", this start page addresses to people that are
comfortable with a simple interface and use the internet in the family environment.


Positive Media is a company started in Romania, with US capital. The company is
specialized in internet solutions for family. Positive Media services is targeted to
the US and English language market.


Web Site = http://www.ykees.com

Contact Details = Contact:
Giani Ianau, director of public relations
S.C Positive Media S.R.L.
Iassy, Romania, Roman Voda Str. No.1B
Tel: + 40 745 513 963
Fax: + 40 232 270 410
publicrelations@ykess.com